IF YOU EAT CHICKEN, YOU SHOULD KNOW...

IF YOU EAT CHICKEN, YOU SHOULD KNOW...

When you buy chicken at the grocery store or market, how do you decide which one is right for you? Do you read the labels on the packaging? Or do you simply choose the chicken that looks the best? Choosing the right meat for your family is a personal choice. But it always helps to stay informed and understand what you are buying.

Factory Farmed (conventional chicken meat you get in grocers and wet market) means chickens live in cramped, unhygienic and inhumane conditions. In this environment, the chickens are pumped with antibiotics, hormones and chemicals to ensure they grow exponentially for their weight in meat.

Organic means it requires the chicken's feed to be grown without pesticides or synthetic fertilizers and certified. The chickens may be cage-free and have access to the outside. There is not a space or type of living conditions requirement set, so chickens can still be raised inside large warehouses or sheds, as long as there is access to the sunlight through the windows.

Free-range means that the birds have access to the outdoors. However, it doesn’t mean that the chickens go outside, or that the outdoor space is more than a small, fenced-in area on cement pavements; rather it implies that access exists.

Pasture-Raised is considered the gold standard. Pasture-Raised chickens live the majority of their lives in lush, vegetative pastures, and is well protected from predators within the chicken tractors. Because they’re living a comfortable, diverse, and healthy lifestyle that nature intended, these birds develop healthier juicier meat that is deeply flavoured and more tender than conventional chicken.

Make healthier and smarter choices for you and your family's health. 

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